Ensure a common language when it comes to understanding of the business definitions across your organization through governed data.
Rely on a data that is complete, valid, accurate, consistent, and provided in a timely manner. Understand both its origins and its alterations.
Ensure your data that is rationalized across multiple systems, has been matched, linked, and merged to provide a single source of truth.
Attain self-service capabilities and derive better business decisions from a more accurate, consolidated, governed, and trusted set of information.